Netflix Secures U.S. Rights for FIFA Women’s World Cup 2027 & 2031
In a groundbreaking move, Netflix has announced that it has acquired exclusive rights in the United States to broadcast the FIFA Women’s World Cup in both 2027 and 2031. This significant development comes hot on the heels of the streaming giant’s venture into sports broadcasting, with the upcoming streaming of its first-ever National Football League Christmas Day games. The addition of the Women’s World Cup to its lineup underscores Netflix’s commitment to expanding its sports rights portfolio and catering to the growing interest in women’s sports worldwide.
Celebrating Women’s Sports and Global Athletes
Netflix’s Chief Content Officer, Bela Bajaria, expressed her excitement about bringing the iconic tournament to the platform, highlighting the tournament’s significance beyond just the matches. Bajaria emphasized the importance of celebrating the players, culture, and passion that drive the global rise of women’s sports. With the FIFA Women’s World Cup gaining immense popularity in recent years, Netflix’s move to secure the broadcasting rights further cements its position as a key player in the sports media landscape.
Expanding Audience Reach and Celebrating Athletic Excellence
The Women’s World Cup has witnessed a surge in viewership, with more U.S. viewers tuning in for the women’s final in 2019 than the men’s final in 2018. Despite a slight drop in U.S. viewership in 2023 after the elimination of the reigning champions, the tournament continues to captivate audiences worldwide. As interest in women’s sports grows, Netflix’s coverage of the Women’s World Cup will not only include live matches but also feature studio shows, top-tier talent commentary, and original documentaries about the players and the sport’s fervent fan base.
Netflix’s Global Expansion and Sports Broadcasting Strategy
With over 282.7 million global memberships, Netflix has been making strategic moves to expand its international reach, including offering a more affordable, ad-supported subscription tier. The streaming giant’s foray into sports broadcasting has been met with resounding success, evident from the record-breaking viewership of events like the Mike Tyson-Jake Paul fight. As Netflix gears up to cover the NFL double-header on Christmas Day, featuring marquee matchups, the platform’s commitment to providing diverse and engaging sports content remains unwavering.
