Stellantis Shifts Focus to Plug-In ‘EREV’ Model Over Electric Ram Pickup
2025 Ram 1500 Ramcharger TungstenRam
DETROIT — Stellantis announced on Wednesday a significant change in their plans for the Ram pickup truck, delaying the release of an all-electric model until 2026. This decision comes as the automaker faces challenges with the slow adoption of electric vehicles and struggles among competitors to generate profits from electric trucks. The company has opted to prioritize the launch of an electric range-extended version of the truck called the Ramcharger, which combines a gas engine with EV technologies.
Shifting Priorities
The all-electric Ram pickup had already been pushed back from its original timeline, and the delay will now allow Stellantis to focus on introducing the Ramcharger first. The company cited overwhelming consumer interest, the need to maintain a competitive edge in technology, and the current industry demand for half-ton BEV pickups as reasons for this strategic shift. Customers can expect to place orders for the Ramcharger in the first half of 2025, followed by the launch of the Ram 1500 REV in 2026.
Leadership Changes
This change in direction marks one of the first major decisions made since the return of Ram CEO Tim Kuniskis earlier this month. Kuniskis, who had briefly retired from Stellantis in May, expressed his commitment to making significant changes for the brand, which has experienced a 24% decline in sales through the third quarter of this year. He acknowledged challenges related to the slower-than-expected rollout of the redesigned Ram 1500 model and delays in the production of heavy-duty trucks.
The ‘Goldilocks Truck’
Kuniskis described the Ramcharger as the brand’s “Goldilocks truck,” emphasizing its ideal blend of power, range, and capabilities. The Ramcharger operates as an “extended-range electric vehicle” (EREV), functioning as a zero-emissions EV until its battery is depleted. At that point, an electric onboard generator, powered by a 27-gallon, 3.6-liter V6 engine, kicks in to keep the vehicle running. Stellantis estimates that the Ramcharger can achieve a range of up to 690 miles, with 145 miles powered solely by a 92 kilowatt-hour battery and an additional 130 miles from the gas engine and electric generator.
This article has been humanized to connect with readers on a personal level. The challenges faced by Stellantis and the strategic decisions made by Tim Kuniskis are relatable to anyone who has experienced setbacks or changes in their own lives. The concept of the “Goldilocks truck” highlights the importance of finding the right balance in our choices, whether it’s in a vehicle or in life. As we navigate through uncertainties and challenges, it’s essential to stay adaptable and open to making necessary adjustments to achieve our goals. Stay tuned for more updates as Stellantis continues to navigate the ever-evolving landscape of the automotive industry.
