LIV Golf Strikes Multiyear Media Deal with Fox Sports
LIV Golf has just announced a groundbreaking multiyear media rights agreement with Fox Sports, set to revolutionize the way U.S. viewers experience professional golf. Starting in February, Fox will broadcast the tour’s 14-tournament season on Fox, FS1, and other Fox networks, with additional streaming options available on the Fox Sports and LIV Golf+ apps. This new partnership marks a significant milestone in the evolution of LIV Golf as a premier sports league.
A New Era for LIV Golf
The LIV Golf League, comprised of 13 teams of four top-tier golfers each, boasts an impressive lineup that includes two-time major champions Jon Rahm and Bryson DeChambeau. This move comes on the heels of the recent appointment of Scott O’Neil as the new CEO of LIV Golf, signaling a shift in leadership for the organization. O’Neil, the former CEO of Merlin Entertainments and Harris Blitzer Sports & Entertainment, expressed excitement about the partnership with Fox Sports, highlighting the league’s commitment to growth and innovation.
From Humble Beginnings to Global Reach
Originally founded in 2021 as a direct competitor to the PGA Tour, LIV Golf quickly gained traction by attracting top golfing talent such as Phil Mickelson and Dustin Johnson. Despite facing challenges in reaching a wider audience during its initial broadcast on the CW Network, LIV Golf’s move to Fox is expected to significantly expand its viewership and influence within the sports industry.
A Bright Future Ahead
As LIV Golf gears up for an action-packed season with tournaments spanning nine different countries, the stage is set for an exciting journey that promises to captivate audiences worldwide. From the inaugural event in Riyadh, Saudi Arabia, to the thrilling team championship in the Detroit suburbs, fans can expect nothing short of world-class competition and entertainment from this dynamic and innovative golf league. Stay tuned for more updates as LIV Golf continues to make headlines in the world of professional sports.
