**McDonald’s to Close 3 CosMc’s Locations & Open 2 New Ones**
McDonald’s, the fast-food giant, is making strategic moves in its spinoff brand, CosMc’s. The company will be closing three locations of CosMc’s and opening two new ones in Texas. This decision comes after a period of testing the concept to determine the most effective store format for the brand.
**Testing Out the Concept**
The first CosMc’s location was opened over a year ago in Bolingbrook, Illinois, with subsequent locations in Texas. These new stores were either built from the ground up or converted from larger McDonald’s restaurants into smaller prototype CosMc’s locations. The company found that the smaller stores were more successful during the testing phase.
**Pivoting Strategy**
As a result of their findings, McDonald’s has decided to close three of its larger format CosMc’s locations and open two more smaller restaurants in Texas. While the exact locations for these changes have not been disclosed, the CosMc’s website hints at a new store coming soon to Allen, Texas.
**Early Learnings and Popular Items**
During the pilot phase, McDonald’s gathered valuable insights about customer preferences at CosMc’s. Some of the top-selling items include savory hash browns, McPops, Island Pick Me Up Punch, Churro Cold Brew Frappe, and Sour Energy Burst. These items reflect a mix of classic McDonald’s offerings and new trends in beverages and snacks, catering to the “afternoon beverage pick-me-up occasion.”
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In a personal touch, imagine walking into a CosMc’s store and being greeted by the inviting aroma of freshly brewed coffee and warm pastries. The sight of customers chatting over their favorite drinks while enjoying the cozy ambiance could transport you to a moment of relaxation in the midst of a busy day. As you take a sip of the Island Pick Me Up Punch, you can’t help but wonder about the thought process behind McDonald’s decision to revamp its CosMc’s locations. What makes these new stores so appealing to customers, and how will the company continue to innovate in the ever-evolving fast-food industry? McDonald’s journey with CosMc’s is not just about selling food; it’s about creating memorable experiences for customers that keep them coming back for more.
