Tag: The psychology behind nicknaming in business

the-mportance-of-nicknames-in-business-how-to-choose-the-best-one

The Importance of Nicknames in Business: How to Choose the Best One

The Can of Ham, the Gherkin, the Walkie-Talkie, and the Cheesegrater - these are not just random objects but integral parts of London's iconic skyline. What ties them all together? Nicknames. In a city...