Tag: Wicked merchandise

navigating-the-marketing-challenge-of-universals-wicked-for-good

Navigating the Marketing Challenge of Universal’s ‘Wicked: For Good’

Universal's 'Wicked: For Good' Marketing Challenge UnveiledUniversal Studios has set its sights on the next big blockbuster with "Wicked: For Good," the highly anticipated sequel to the successful first installment of the cinematic project....