The coffee chain’s new boss is struggling to fix its problemsPhotograph: Getty Images
Investors cheered when Brian Niccol was named chief executive of Starbucks last August. Mr Niccol, then the boss of Chipotle, a Mexican-restaurant group, had earned an almost messianic reputation for turning around struggling hospitality businesses. The world’s biggest coffee chain, increasingly derided for its tired stores, slow service and pricey brews, desperately needed such a saviour.Explore moreBusiness
Brian Niccol, the guy who used to run Chipotle, became the big boss at Starbucks last August. People were super excited about it. They thought he was gonna work some magic and fix all the problems at the coffee chain. Starbucks had been getting a lot of flak for their old, run-down stores, slow service, and expensive drinks. They really needed someone to come in and save the day. Like a superhero or something.
But things haven’t been going as smoothly as everyone hoped. The problems at Starbucks seem to be a bit tougher to fix than people thought. Sales have been kinda shaky, and customers are still complaining about the same old stuff. It’s not really clear why things aren’t getting better, but it’s definitely a bit of a head-scratcher.
Niccol was brought in to shake things up and make Starbucks cool again. But so far, it seems like he’s having a hard time figuring out what changes need to be made. The investors were all excited about him taking over, but now they’re starting to wonder if he’s the right man for the job. Maybe it’s just me, but I feel like there’s a lot riding on Niccol’s shoulders right now. People are expecting big things from him, and if he can’t deliver, things could get pretty messy for Starbucks.
The pressure is definitely on for Niccol to turn things around at Starbucks. Everyone is watching to see if he can work his magic like he did at Chipotle. But so far, it’s been a bit of a bumpy ride. Sales are still struggling, and customers are still not happy with the service. Not really sure why this matters, but it seems like Niccol has his work cut out for him if he wants to make Starbucks great again.
Overall, it’s been a bit of a rough start for Niccol at Starbucks. People had high hopes for him, but it’s starting to look like he might not be the superhero they were expecting. Only time will tell if he can really turn things around for the coffee chain. But for now, things are not looking so great. Let’s hope Niccol can work some of his magic soon.
And that’s a wrap on the latest news about Starbucks and their struggles with the new boss. Stay tuned for more updates on this ongoing saga.
