Tag: Brand management
Rebranding Challenges Facing American Companies
Donald Trump, the controversial former president of the United States, has been causing quite a stir in the business world. From Coca-Cola to Jack Daniel's, many brands have been feeling the impact of his...
Can Burberry Overcome its History and Move Forward Successfully?
**Can Burberry Overcome its History and Move Forward Successfully?**The luxury fashion industry has been facing challenging times, with major players like Swatch Group, Hugo Boss, and Richemont reporting significant declines in revenues and profits....