Tag: Brand management

rebranding-challenges-facing-american-companies

Rebranding Challenges Facing American Companies

Donald Trump, the controversial former president of the United States, has been causing quite a stir in the business world. From Coca-Cola to Jack Daniel's, many brands have been feeling the impact of his...
can-burberry-overcome-its-history-and-move-forward-successfully

Can Burberry Overcome its History and Move Forward Successfully?

**Can Burberry Overcome its History and Move Forward Successfully?**The luxury fashion industry has been facing challenging times, with major players like Swatch Group, Hugo Boss, and Richemont reporting significant declines in revenues and profits....